Google would like to take a moment to remind everyone how much data they have on everything in the world, including movies. In a recently released whitepaper, Google explains how the numbers of search volume relates to how well a movie is received. The results may amaze you.
According to the report, movie-related searches are up 56% year over year. When users are interested in information on a movie whether its location, times, or just the movie itself, they do not usually go to a specific movie site. They simply type the movie title into the Google search bar and see what comes up. Repeat this millions of times and that makes for a huge data set.
Google has charted these movie title searches against the box office outcomes on any given weekend, aad surprisingly, the data is a close match.
Andrea Chen, Google’s principal industry analyst for media and entertainment, stated:
"In the seven-day window prior to a film's release date, if a film receives 250,000 search queries more than a similar film, the film with more queries is likely to perform up to $4.3 million better during opening weekend. When looking at search ad click volume, if a film has 20,000 more paid clicks than a similar film, it is expected to bring in up to $7.5 million more during opening weekend."
I am not sure I like the fact that Google seems to be predicting the future. We will have to see exactly where this goes.